Privacy Policy
Last updated: 17 March 2026
Local Emergency Locksmith (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data Controller
The data controller is Local Emergency Locksmith, a sole trader based in Coventry, West Midlands. For any data-related enquiries, contact us at info@localemergencylocksmith.co.uk.
What Data We Collect
Contact Form Data
When you submit our contact form, we collect:
- Your name
- Phone number
- Postcode
- Message / description of your enquiry
Analytics Data (Cookies)
We use Google Analytics 4 (GA4) to understand how visitors use our website. GA4 collects anonymised data including pages visited, time spent on site, device type, and approximate location. This data is processed by Google and cannot be used to personally identify you. We also use essential session cookies required for the website to function correctly.
How We Use Your Data
Respond to your enquiry
We use your name, phone number, postcode, and message to respond to your locksmith enquiry and arrange a visit if needed.
Improve our website
We use anonymised analytics data to understand which pages are most useful and improve the overall experience.
Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR:
- Legitimate interest — to respond to your enquiry and provide our locksmith services.
- Consent — for analytics cookies (Google Analytics 4). You can withdraw consent at any time by clearing your browser cookies.
Who We Share Your Data With
We do not sell your data to any third party. Your data is only shared with:
- Google Analytics — anonymised website usage data for analytics purposes.
- Resend — our email service provider, used to deliver contact form submissions to us securely.
Cookies
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 | Distinguish unique visitors, track sessions | Up to 2 years |
| Session cookie | Essential | Required for website functionality | Session |
Data Retention
We retain personal data collected through our contact form for a maximum of 12 months from the date of your enquiry. After this period, your data is permanently deleted. Analytics data is retained in accordance with Google Analytics' default retention settings.
Your Rights Under UK GDPR
You have the following rights regarding your personal data:
Contact for Data Requests
To exercise any of your rights, or if you have questions about how we handle your data, please contact us:
Email: info@localemergencylocksmith.co.uk
Phone: 07735 336175
We will respond to all data requests within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.